Online Event: Marketing Automation

The right message for the right person, at the right time, through the right channel. Together with Microsoft, Broad Horizon organises the Online event: Marketing Automation. In the coming weeks, you will be taken into the world of Marketing Automation. We offer interactive online inspiration sessions.

Look back


  • Click on the subject of your choice for more information and to review the webinar. The programme looks as follows:Looking back – Keynote
    Looking back – Data driven marketing with a Customer Data Platform
    Looking back – Next Best Action Marketing in practice
    Looking back – Dynamics 365 for Marketing
    Looking back – Transforming customer conversations into valuable insights and actions with Conversational Analytics
    Looking back – Dynamics 365 and LinkedIn integration

    Dynamics 365 en LinkedIn integratie

Keynote Marketing Automation

In this video, Saskia Nijs and Steven Vlaanderen Oldenzeel – Microsoft – discuss the role of marketing in a changing world.

Data driven marketing with Customer Data

In today’s world, many organisations have an enormous amount of data about their customers, collected through various channels. Despite the enormous potential value that this data represents, it is a challenge to combine all this data and use it intelligently to add value across the entire customer journey, through various customer channels. This session will take you through how to use a Customer Data Platform to realise valuable customer journeys by independently combining your data. We will show you how to create unique customer insights and make smart use of these in your organisation’s customer channels and customer interactions.

About Marijn:
Marijn has been a Customer Engagement Consultant at Broad Horizon for almost 5 years and specializes in the application of new marketing technology. Together with his Marketing Automation & Insights team he has extensive experience with issues within this domain and regularly shares knowledge in this area through blogs, articles, webinars and events. From this role he also has a position in the Customer Advisory Board of Microsoft.

Next Best Action Marketing in practice

During this webinar it will be explained how Cmotions at Coöperatie DELA has built and implemented a Next Best Actioning machine with which we obtained a nomination for a DDMA award: “The right message for the right person at the right time via the right channel”.

About Joost:
Joost has been working at Cmotions, a subsidiary of Broad Horizon, for over 6 years, currently in the role of Senior Marketing Intelligence consultant. During this time he has gained experience in creating and applying prediction models, in which taking the business, the realization and implementation of models are central. He has worked for several fine brands such as Rabobank, XS4ALL, Coöperatie DELA and Sanoma.

Dynamics 365 Marketing

With Dynamics 365 Marketing you drive Marketing Automation directly from the heart of your organisation: Dynamics 365 Customer Engagement. Add value to your communication through personalisation, relevance and timing and improve your marketing automation with AI-driven insights, lead scores and customised dashboards. By integrating Sales and Marketing, you generate and share new insights about customers and leads, and actions are tracked immediately. This session shows how Dynamics 365 Marketing adds value to the relationship with your customer and benefits from this by sharing the insights with the rest of the organisation. Attention is also paid to data security and the extensibility of the application for other channels.

About Marijn:
Marijn has been a Customer Engagement Consultant at Broad Horizon for almost 5 years and specialises in the application of new marketing technology. Together with his Marketing Automation & Insights team he has extensive experience with issues within this domain and regularly shares knowledge in this area through blogs, articles, webinars and events. From this role he also has a position in the Customer Advisory Board of Microsoft.

Turn customer conversations into valuable insights and actions with Conversational Analytics

Tailo is the number one Conversational Analytics platform in the Netherlands. Through Conversational Analytics, your organisation gets action-oriented insights from your most valuable data: customer interactions. Using AI, large amounts of unstructured data from various channels (call, e-mail, chat, reviews) are converted into structured insights and actions.

This data is automatically delivered back to your marketing automation platform. So that you, as a marketer, can include trends in price, competitors, product names, churn & cross-sell opportunities in your campaigns.  With the help of a number of use cases we will take you into the new world of AI, machine learning & marketing automation.

About Sebastiaan:

Sebastiaan de Vries is one of the co-founders of Tailo. The goal he wants to achieve with Tailo is that every customer question can be answered automatically and pro-actively by companies. No queues, onward connections and wrong answers. But always the right answer, via the right channel at the right time.

Combining LinkedIn and Dynamics 365 in 10 minutes

By integrating LinkedIn and Dynamics 365, organisations can build meaningful relationships, gain new insights into business processes and simply keep the data quality in CRM in order. In this way, sales and marketing can truly stand out. During this webinar, we will show you how you can really distinguish yourself, but also how easy it is to combine LinkedIn and Dynamics 365 and what valuable information this yields.

About Wadir:
As a Customer Engagement Consultant at Broad Horizon, Wadir studies Microsoft’s marketing technology and the integration possibilities with social media. Wadir is a member of the Marketing Automation & Insights team within Broad Horizon and shares his knowledge about the integration possibilities via blogs and webinars.

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