Engage your customers
Individual and personal, use instead of possession,
improved customer experience
Publishers’ customers want an increasingly personal approach. Access to and use of products and services are becoming more important than owning them. Responding to this also leads to a stronger customer experience. Customers expect to have the information they are looking for at their disposal within a short period of time. This information can be delivered or made available in self-service portals.
Servitization (service as a revenue model) gives publishers the opportunity to innovate their business models and propositions in order to be more elastic in changing times and to meet the ecological needs of post-materialism.