Dynamics 365 Marketing

Dynamics 365 Marketing is a marketing automation tool that helps organizations gain maximum control of their marketing efforts. Because all marketing activities are managed and analysed from one data source, you can follow the entire customer journey and gain a deeper understanding of your customers and prospects.

Broad Horizon has many years of experience in implementing Dynamics 365 solutions and actively contributes to the success of your organization.

Business Applications - Microsoft dynamics 365
Central insight

A single, clear view of customer interactions in all areas of the organization

360-degree view

Follow the entire customer journey and develop a 360-degree view of all your customers.

Content creation

Create attractive and dynamic content in the user-friendly design tool

Customer journey

Easily develop interactive customer journeys and personalize customer contact

Marketing automation

Automate omnichannel campaigns based on the customer journeys created

What is Dynamics 365 Marketing?

With Dynamics 365 Marketing, all marketing activities are managed and analysed from one central data source. Designing e-mails, social media posts, events, surveys, and other marketing content is easy in the intuitive design tool. You can also easily create interactive customer journeys and start fully automated omnichannel campaigns.

The benefits really start to add up if you also use other Dynamics 365 applications. All departments have access to the same information and can follow the entire customer journey. For example, customer service contact moments can be a trigger for marketing campaigns, and the Sales department always has an insight into customer interactions with marketing. Everyone has access to a 360-degree view of every lead and every customer – at all times.

Dynamics 365 enables you to offer your customers a personalized experience and build loyal customer relationships.

Dynamics 365


Optimize the ideal customer journey

Putting the customer first by sending a personal message, at the right time and via the right channel. As a marketer, you want to stay in touch with your target group. How can marketing automation help you? This webinar took place on May 27th, but is still available for you to watch.


Seamless integration with other Dynamics 365 applications

With Dynamics 365, everyone in the organization uses the same information. Not only does this improve cooperation between departments, for example when it comes to following up leads, but it also enables the Marketing department to conduct more accurate analyses and communicate more personally.

An easy way to automate interactive campaigns

Easily create segments and automate omnichannel campaigns based on interactive customer journeys. All interactions with the customer are potential triggers for subsequent actions.

Professional content creation thanks to the intuitive design tool

Develop attractive and dynamic content such as e-mail messages, social media posts, web pages, and forms in the user-friendly content tool. Use A/B testing and analytics to optimize content.


Smart analytics and AI applications

Dynamics 365 Marketing includes smart analytics and AI applications such as automatically generated lead and loyalty scores. Use AI recommended images, promotional offers, and contact moments to create unique customer experiences.

Real-time KPIs and dashboards

With Dynamics 365 Marketing, you have access to information about the results of campaigns, customer groups, products, and channels anytime, anywhere. Use real-time KPIs and dashboards to track performance and improve the effectiveness of marketing campaigns.

Comprehensive event functionality

Dynamics 365 Marketing is the cornerstone for all your online and offline events. From initial planning and budgeting to promotional activities, publishing, visitor registration, broadcasting webinars, and final analysis.

Power Platform

he Power Platform consists of a series of no-code and low-code solutions that facilitate the building of applications and the automation of processes – without the need for any programming. The Power Platform can be linked to Dynamics 365, as well as to other applications, using standard connectors. So connecting your own or legacy apps to your Dynamics environment is a relatively simple process. The upside of this is that you can keep the Dynamics solution as standard as possible, which helps to reduce complexity and minimize costs associated with software updates.

Why Broad Horizon?

When it comes to the implementation of Dynamics 365 Marketing, you want an IT partner who is not only familiar with the world of Microsoft, but who also understands what you want to achieve as a Marketing department. A partner who understands that technology is a means, not an end.

Broad Horizon brings together specialist knowledge from various subsidiary organizations, including companies specialized in data, AI, and customer experience. So, we are no strangers to the marketing industry. Here at Broad Horizon, we have a broad view of IT and we help our customers to keep innovating and improving.

Broad Horizon has many years of experience in implementing all Dynamics 365 solutions, including Dynamics 365 Marketing. We are also experts in supportive Microsoft tools such as the Power Platform, Microsoft workplaces, and Azure. We also have a close relationship with Microsoft and are at the forefront of new developments.

We are also on-hand to help after implementation. Thanks to our high-quality support, we ensure that Dynamics 365 Marketing always delivers optimal support for your marketing activities.

If you look at what this means for the Marnix Academie, apart from time savings, we are also able to work more efficiently and effectively.

Shelby De Nijs - Microsoft Dynamics 365 Marketing

Shelby de Nijs

Portal O365 project manager

Marnix Academie

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