Microsoft Dynamics 365
Customer Insights for real-time insights into customer behaviour
The number of customer touchpoints is growing faster than ever. Thanks to the Customer Data Platform Customer Insights, you can create a 360-degree view of your customers’ wishes and needs, so that your customer-oriented employees can work better and more effectively.
What is Customer Insights?
More and more organizations are putting the customer at the heart of everything they do. The customer experience is key, which means that a lot of data about the customer is also being collected.
Fragmented customer data makes it difficult for organizations to pinpoint what the customer likes and doesn’t like and to deliver personalized customer experiences. Many organizations are using Microsoft’s Customer Data Platform to transform into a customer-centric organizations. Customer Insights is always a valuable addition to any existing Dynamics 365 environment. It provides a complete overview of all channels and interactions with the customer.
The power of Customer Insights is that customer data from multiple internal and external sources and systems come together to create one complete and unique customer profile.
So you can enrich internal data, such as profile or payment data, with purchased external market data from Nielssen or GFK, for example. Thanks to connectors and the Customer Insights API, linking external data sources is easy.
What’s in it for you?
Create a complete picture of your customers
Integrate real-time data from multiple sources to create a 360-degree view of your customers. Merge transaction data with demographic data to generate real-time customer profiles.
Analyse customer interactions from various sources
Combine different data sources from both Microsoft and third-party systems and consolidate these customer interactions into a single easy-to-use dashboard. Gather insights about customer behaviour and needs with ease.
Predict customer needs
Ready-to-use artificial intelligence prediction models provide powerful insights into areas requiring improvement in the customer process. This generates even more insights.
White paper: The Customer Data Platform
For many companies, it is a real struggle against systems, strategies, budgets, and competencies to obtain a unified customer profile across all channels in a reasonable way. In this white paper, we explain why combining data is so important when it comes to creating the ideal customer journey, and we show you how a Customer Data Platform can help.
In this white paper, we reveal the added value of Customer Insights by highlighting six features that summarize the functionality of this Customer Data Platform. We also take a closer look at how the functionalities relate to other customer systems, such as those for CRMs, Analytics & BI, E-Commerce, Contact Centers, and Marketing Automation.
“Customer Insights is not an application for communicating directly with your customers; you should think of it as an overarching layer of data.”
What is Customer Insights?
Customer Insights (CI) is a self-service Customer Data Platform that simplifies companies’ transformation into data-driven organizations.
The application combines the various data sources used within your organization to create a single uniform and holistic customer profile. Internal data is effortlessly combined with external data sources to produce previously undiscovered insights.
Advanced technologies such as artificial intelligence (AI) and machine learning (ML) can be applied independently to generate insights that were previously impossible.
Since you can easily unlock unique insights across your various customer channels, you can create valuable personalized customer experiences across all levels of the organization. We offer our services in three different packages.
Get in touch
Creating a holistic customer profile, together
Curious about what Customer Insights can do for your organization? Then get in touch with our certified Microsoft experts.