CUSTOMER INSIGHTS

Microsoft Dynamics 365 Customer Insights is a self-service solution that enables your organization to use Machine Learning and Artificial Intelligence to independently build unique customer profiles, insights and target groups.

One unique customer profile

Using this platform, you can retrieve data from different sources within your organization and combine this data into one unique customer profile. In this way, internal data can be linked to external data sources to create even richer profiles and predict interests. The insights are simplified and added to applications such as Dynamics 365 Customer Engagement, Power Apps and Dynamics for Marketing to create the most personalized customer journeys. The insights contribute to a personalized customer experience, as data after processing in Customer Insights can be shown to users in other (Dynamics 365) applications. The application offers a unique solution that allows organizations to utilize the full potential of their data. Broad Horizon led the first implementation of European Customer Insights and was closely involved in the development of the product. Thanks to this experience and our data experts, we have the right expertise to help companies develop into a data-driven organization.

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