Technological developments have completely revolutionized the business world in a relatively short period of time. How an organization uses data and technology has never been more important. Business applications such as ERP and CRM tools are the cornerstone of data-driven organizations.
Broad Horizon helps its customers every step of the way when it comes to creating a modern application landscape that is geared towards control, insights, and continuous optimization.
Business applications add value
Business apps add value to your organization; they give you greater control and better insights, which in turn drives innovation.
ERP systems help to streamline internal processes, achieve a standardized quality, generate predictable financial results, and ensure efficient cooperation within the organization. CRM systems help organizations to bundle their customer data and to get the most out of that data.
Analytical tools convert available data into information, insights, and predictions that can then be translated into action. For example, by using applications in which processes can be automated. But also by ensuring that the right insights reach the right people.
Ultimately, greater control and better insights should lead to continuous improvements. Citizen development, where employees involved in your core business can build simple applications and automate processes themselves using low-code and no-code software, is becoming an increasingly hot topic.
From on-premise to cloud
As organizations are becoming increasingly reliant on IT, it is essential that business applications are secure and always available. Cloud applications provide a number of benefits in terms of security, stable costs, effortless scaling up and down, and flexibility – which is why they are becoming increasingly popular among organizations. But if you use on-premise legacy applications, then, unfortunately, it’s a little bit more complicated than simply flipping a switch. Broad Horizon helps its customers every step of the way when it comes to creating a modern application landscape that is geared towards control, insights, and continuous optimization.
A broad view of business applications
These days, technological elements are becoming increasingly intertwined. So it is important to look beyond business applications. But at the same time, you want to be connected to experts in their field.
That’s why Broad Horizon brings together specialist knowledge from various companies who are experts in business applications (ERP & CRM), low-code/no-code development, workplaces, Cloud and infrastructure, data management, and data science. So we can offer our customers a specialist solution that never loses sight of the bigger picture.
Our approach: The Continuous Journey
As we see it, purchasing business applications isn’t just a one-time thing; it’s an ongoing process that is all about adding value for the customer. In our Continuous Journey approach, we understand that every organization is different and we work our way through several phases: envision, onboard, journey. By working methodically through the three phases, we make the technology accessible to you, enable your employees to actively participate in the process, and ensure that business software supports your organization’s goals as effectively as possible.
More targeted customer contact with CRM
A good CRM system allows you to centralize, optimize, and streamline communication with customers. So that you can get to know your customers better and anticipate their wishes more effectively. The more customer data that is collected in the CRM system, the more valuable it becomes. By connecting it to your marketing automation tool, account managers can see, for example, which product brochures customers have downloaded or which marketing campaigns they were interested in.
A good CRM system also opens up opportunities for data analysis and AI, for example, automatically generated best-next-offer analyses or customer-specific engagement scores that show which topics customers find interesting.
Control over ERP processes
An ERP system helps organizations to gain more control over their processes by centralizing various sub-areas such as finance, supply chain management, administration, service, and HRM in a single management and information platform. So, the Finance department can immediately see costs incurred in the supply chain, for example. This improves efficiency, reduces costs, and enhances operational excellence.
The benefits really start to add up if you integrate CRM functionalities within the ERP system. Internal and external processes can be optimally tuned to each other; for example, sales orders can have a direct impact on production planning, and account managers always have an insight into the order processing cycle.
Met no-code platformen is het mogelijk om applicaties te maken zonder programeerwerk. Medewerkers vanaf de werkvloer kunnen zelf applicaties samenstellen zonder afhankelijk te zijn van programmeurs.
The biggest gains are often to be made in the operational process by automating manual tasks. For example, visitors to an event can be registered manually in a simple app that is connected to the CRM system. This way, participants are immediately registered in the right systems, thereby avoiding duplication. There are also plenty of opportunities for exchanging data externally with customers and suppliers. Low-code and no-code solutions can act as the glue between legacy systems and applications that didn’t originally communicate with each other.
The Marnix Academie uses Dynamics 365 Marketing to automate and personalize student recruitment. Strengthening relationships by sending the right personal message at the right time and via the right channel.
Broad Horizon assists its customers with the implementation of various business applications such as Microsoft Dynamics and the Power Platform. We also offer various supporting cloud, security, and data services.
With our Target-to-Data approach, we bridge the gap between the organization’s strategic objectives and the implications for data management and technology, such as business apps.
Dynamics 365 gives organizations a set of intelligent CRM and ERP cloud solutions that bring together all parts of the organization, providing a single, clear view of the business.
When it comes to processing large amounts of data in business software, a good cloud infrastructure – that is flexible enough to scale up and down quickly based on current usage – is essential.
Data & Analytics partnership
With Broad Horizons as your data & analytics partner, we can assist you with a fully equipped data & analytics team ‘as a service’. We can help you develop a data strategy for your application landscape.
The Power Platform consists of several modules that facilitate the quick and easy development of apps, portals, automated processes, links, and bots – without the need for programming.
Back-up & Recovery
A professional application landscape relies on data. It is vital that you plan ahead for the possible risks of data loss and formulate plans for recovery.
Underlined API Suite
These data science modules geared towards customer experience management are an extension of your data science architecture and pre-existing application landscape.
Our Integration Platform as a Service (IPaaS) ensures clarity and stability when aggregating data from different systems.
The ultimate personal and scalable workplace. Thanks to Pink365, users have access to all the business applications they need to do their job from a single portal – anywhere, anytime.
Get in touch
Tired of lagging behind the rest of the market? Want to get ahead of your competition? Then it’s time to partner with us. We can help you get where you want to be.